Pluris Consulting - The pricing psychology experts

By using the “right” price thresholds, a considerable additional income can often be achieved in pricing. But what are the “right” price thresholds? First of all, there are those that are perceived by the customer as "suitable". But these do not always match the real prices, and that is exactly where the additional income lies. Because here, “gut feeling” can be replaced or supplemented by detailed knowledge of customer perception.


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On November 18, 2021, I was a guest at Markus Milz, where I told a little about my article and explained "why price psychology is a craft and has nothing to do with gut feeling".

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