CPO - dynamic pricing

Price search engines and online sales channels are making retail prices increasingly dynamic.

On the one hand, dynamic pricing requires timely transparency about relevant competitor prices. On the other hand, intelligent pricing rules that optimally position the price are required - without generating massive margin losses.

Sustainable pricing rules are required to succeed in the market. Purely machine-related price logics neglect the "human factor“. With CPO Dynamic Pricing behavioral approaches are incorporated in order to efficiently set the "right" price.