Optimisation of promotion and ad portfolio

Regarding the selection of the most adequate items for promotional use there are two key questions to be focussed on:

What kind of item ...

  • can be sold especially well by means of advertisement?
  • produces the effect that more of the non-advertised items will be sold (cross-selling-analysis) ?

The cross-selling-effect ...

  • is definitely of higher significance than the sole promotional effect of an item – with profit focussed onto.
  • will be isolated by means of complex analyses.
  • facilitates a profit-optimal selection of prospective promotional items.
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