Pricing - organisation

In most enterprises the process of price fixing has developed historically. Normally there is a mark-up pricing based on a fixed percentage, instead of aligning the pricing with the consumer’s perception. This leads to pricing potentials not being exploited.

A first analysis of pricing processes shows the flaws. This analysis and best-practice benchmarks both build the base for the implementation of a goal-directed and a consumer perception-oriented pricing. And this pricing will guarantee a consequent exploitation of CPO profit potentials.